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BLOG: Hint to HTC: Iron Man alone won't save your company

| Aug. 13, 2013
Congrats to Robert Downey Jr. on his new gig hawking HTC. Can he also fix glitches plaguing Cringely and other HTC users?

Also to be fair, Robert Downey Jr. is one of my favorite actors. The fact that he agreed to become the face of HTC shows that a) he doesn't take himself too seriously, and b) he's probably taking in a buttload of money. Like Intel's Will.I.Am and BlackBerry's Alicia Keys, Downey secured not just a big paycheck but an amorphous role "to help shape HTC's creative direction," which I'm guessing translates into serious stock options. Remember, this is a guy who made $50 millionfor starring in a film where half of his screen time was CGI. He's a guy who really doesn't need the money, and there's certainly no prestige involved, so the deal must have been too good to pass up.

HTC: Heal Thy Company
Honestly, I'd rather HTC had spent its millions fixing my phone. No amount of Hollywood glitz is going to make up for ticking off your customers. No quasi-clever ad campaign is going to make me feel any warmer and/or fuzzier toward my handset maker, to whom I have zero loyalty even in the best of times.

I have some some subversive thinking for HTC. Hiring the Clown to Hijack the Conversation is Hardly the Cure.


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