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BLOG: Global brands face content conundrum in China

Mark Smith | Sept. 20, 2013
For global brands seeking a place to grow their consumer base, there are perhaps very few places on Earth more lucrative than China. However, the reality is considerably different.

The future of e-commerce

For global brands seeking a place to grow their consumer base, there are perhaps very few places on Earth more lucrative than China. While dozens of factors, from browser type to network connectivity, can influence web performance, it is important for marketers to know they have options for bringing locally hosted content to the consumer without undergoing the difficulties of obtaining local hosting licences. My advice to marketers would be to talk to their hosting companies or service providers to learn more about the options available to them for getting their websites and content into China.

Mark Smith is Managing Director, Asia, Savvis, a CenturyLink Company

 

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