Mobile is the new frontier for marketers. It's easy to get taken in by digital and forget the basics.
Social on mobile needs to be baked in from the start - marketing experiences that aren't personal are going to be increasingly irrelevant to people. Brands that leverage social first, inspire their fans with rich, and relevant content and put people at the centre of their marketing campaigns stand to create the biggest brand impact.
Dan Neary is Vice President, Facebook APAC
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