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BLOG: Five key online retail trends in Asia Pacific

Zia Daniell Wigder, Research Director for eBusiness & Channel Strategy, Forrester | Nov. 29, 2013
China will be responsible for the lion's share of growth in the Asia Pacific markets which, combined, will reach some $854 billion by 2018.

The mobile commerce explosion. Finally, as in other parts of the globe, mobile commerce has expanded rapidly across the markets of Asia Pacific. This year, momentum has built in some key markets. In China, for example, Alibaba recently announced that 21% of orders on Taobao and Tmall on Singles Day were placed on mobile devices, compared to just 5% last year. India's Snapdeal says 30% of orders now come from mobile devices, a 10-fold increase over the past year. 

 

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