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BLOG: Facebook IPO: Why your data is worth $93 billion

Mark Sullivan | May 21, 2012
"If the product is free, you are the product."

Facebook will continue to push people to become more social, to share more personal data. The company believes that a cultural shift away from the expectation of online privacy is taking place, and it wants to do everything it can to evangelize for that.

I'm not sure people are buying it, though. Consumers are already ill at ease with Facebook and its business. Only 51 percent of people surveyed in a recent AP/CNBC poll expressed a positive opinion of the company, while 71 percent had a favorable opinion of Google.


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