So what is the lesson for corporates from this crisis? It is this: when hit with a crisis, don't keep mum. Of course, you have to be resilient and humane but most importantly, you must keep talking with your employees and your customers. It's not about winning brownie points or getting good press. It's about your image as a company that wants to stay connected with everyone-in times good and bad.
Zafar Anjum is the online editor of FBM Asia's online properties.
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