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BLOG: Can enterprises monetise Wi-Fi with Hotspot 2.0?

Louis Au | May 2, 2013
Despite being touted as the Next Big Carrier Thing, Hotspot 2.0 looks to have a major impact on enterprises everywhere

However, Hotspot 2.0 also puts much more pressure on enterprises to build wi-fi networks that can handle the magnitude of demand for higher capacity. On the other hand, carriers will see a triple bonus of offload, keeping customers on "their" networks and providing their customers with automatic access to the wi-fi networks they (the customers) want to be on. As mobiles join the wi-fi network automatically, venue owners can realistically expect to see about a 10x increase in the number of sessions.

Now the big question is, when does all this become real? The answer is more muddy than clear. While the technical aspects of Hotspot 2.0 have been proven and demonstrated, the business models and framework for implementation still need to be fleshed out. Most expect that this will happen in late 2013 and early 2014. But get ready; with Hotspot 2.0, enterprise wi-fi will never be the same.

Louis Au is vice president for Asia Pacific, Ruckus Wireless

 

 

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