This model sounds delightful in theory, but how do you identify the right people for the BRE role? "It isn't easy," says King. "The IT leaders you dedicate to business functions have to have a passion for learning and a strong affinity for the business area they support. So, they cannot be pure technologists, but they do need some serious technical chops, because they will be running an applications suite and a delivery team. They need to be strong leaders and good communicators who can talk to their business peers in their own language and on their own turf."
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