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BLOG: Apple, tear down that wall

Abbi Perets | June 10, 2013
Here are several reasons why the company could – and should – benefit from a little less secrecy

Why not communicate more clearly with consumers and sellers? Apple is said to have the best supply chain in the business; this seems like a good opportunity for Apple to apply one of its strengths to its stated mission of delighting customers.

Here comes the sun
Fortunately, Apple may be lifting the cone of silence. In October 2012, the company announced a restructuring that put several important executives — Jony Ive, Eddy Cue, Craig Federighi and Bob Mansfield — in positions to oversee larger groups of developers. If we're lucky, this restructuring will, as the press release promises, "encourage even more collaboration between... hardware, software and services teams". We can haggle over whether 'even more' is the appropriate phrase to use, but at least Tim Cook seems unafraid to kick down a few windowless walls and open things up a bit.

 

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