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BLOG: Andy Rubin's departure is just part of Android's nature

Steve Patterson | March 21, 2013
The ultimate open source executive is moving on from Android at precisely the right time.

Every time Google CEO Larry Page deprecates a product, the media incorrectly charges that Page is trying to streamline Google's products into a rationalized strategy. Page is simply moving Google's business units through the three EBO time horizons, eliminating those that won't produce at the next horizon or applying new management to the changing business focuses, challenges, people, talents and measurements of each stage of business. Android has been moved to the H1 stage and will be managed and monetized differently.

What is next for Andy Rubin? There are so many H2 and H3 opportunities at Google for him to manage, in terms of disruptive growth and technological innovation: Google Glass, Google's autonomous car or in-vehicle-infotainment (IVI), or something secret only known to Larry Page and Andy Rubin.


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