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BLOG: Acer is latest tablet maker moving away from the Windows fold

Woody Leonhard | Aug. 12, 2013
Microsoft's iPad-bashing ad starring Acer Iconia W3 drops just as Acer CEO reveals company's move away from Windows 'as soon as possible'

According to BGR, Microsoft just released a new iPad-bashing ad with a head-to-head comparison of the iPad Mini and the Acer Iconia W3. Yet just yesterday Jim Wang, president of Acer, told Eva Dou and Aries Poon at the Wall Street Journal that Acer is "trying to grow our non-Windows business as soon as possible."

It's all in the timing.

The ad predictably extolls Windows 8's advantages over the iPad Mini — Outlook is so very cool on an 8-inch screen, especially if you have teensy-tiny fingers, you know, and the W3 can play Halo — but the folks who made the ad were at a severe disadvantage: They're working with a Windows 8 tablet that's just horrible. As InfoWorld executive editor Galen Gruman put it:

It's thicker, heavier, and slower, and it has half the battery life of an iPad Mini. Its screen is decidedly inferior, with a yellowish cast, a dull appearance, and a limited viewing angle, and its touchscreen needs a heavy touch to respond.

Although Wang's observations have all the hallmarks of an expectorating contest, he was quite blunt:

The Windows camp has to do something to reestablish or reinforce confidence among PC users. People are reluctant [to buy] and are holding [off] their purchasing decisions... Android is very popular in smartphones and dominant in tablets. ... I also see a new market there for Chromebooks. ... We have to sustain our market share and protect our bottom line ... and by doing tablets and smartphones right, we can be prepared for the day after tomorrow.

Which leaves the nagging conclusion that the Iconia W3 wasn't a tablet done right — a fact that few would debate.

Now the tally looks something like this:

Will the last Windows tablet user please turn out the light?


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