The concept of combining the social with the professional caught Facebook's attention, too, and in August 2010 it launched BranchOut, an app that lets users create their own professional profile on Facebook and link their professional network. The app had more than 800,000 active users as of June 2011.
3. Show Your Talents on YouTube
International staffing firm Yoh Services fills a lot of positions at gaming companies, and it finds many content developers and 3D imaging artists through YouTube, says Tammy Browning, Yoh's West Coast senior vice president. "They build mini videos and post them [on YouTube]. About 80% of our jobs that we're filling [in gaming and 3D] are through YouTube," she explains. Microsoft is one of many tech companies that use the video-posting site to "discover" talented programmers. Two senior managers in Microsoft's gaming division, whom the company won't name, were reportedly discovered on YouTube as teenagers and recruited.
But the video site doesn't just benefit gamers, Browning adds. "Even software developers who can speak about their portfolio of projects or Web developers who can show the fresh, hot website they've designed should post on YouTube," she says. Prospective employers and talent seekers can not only see your work, but also glimpse your personality and communication style "to see if you're somebody who would fit in their world," she says.
4. Get Your Tweet On
Contingency recruiters, who get paid only if they fill a job, are in a daily race with their competitors to find the right candidates fast -- sometimes in a matter of hours -- so many of them tweet about job openings on Twitter.
"They're hoping someone in their network is going to say 'That's for me!' So more contingency firms are using Twitter, as are regular companies, to tweet their job openings," Perry says.
Tweet Grader (Tweet.Grader.com) lets job seekers search for their desired job titles to find out who is tweeting about those jobs. Tweeters can also join recruiters' job search groups and be alerted when new positions are posted.
5. Stalk Headhunters With TwitJobSearch.com
This free service from HubSpot lets job seekers search for their targeted job title to find out who has tweeted about a similar job that day. If you become a "follower" of a targeted recruiter, you'll receive tweets when new jobs are posted.
6. Social Network Overload? Try About.me
Once you establish multiple portfolios on Facebook, Twitter, LinkedIn and other networking sites, then the challenge becomes managing and monitoring all of those Web presences. How do you separate your personal life from your professional one? About.me can be the central point of those interactions by allowing users to connect all of their social networks in one place and present only the information that the user wants a particular contact to see -- business or personal.
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