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BLOG: What is Apple working on?

Jonny Evans | Feb. 10, 2014
Pushing back against continued pressure on the company stock price, Apple's Tim Cook's becoming ever more insistent in claiming Cupertino's working on exciting new products, so what are they?

Incremental upgrades
Apple's iPad, Macs, and iPhone are the company's bread and butter and you can expect improvements across this range during the year. We already know the company is about to commence production of new sapphire displays for iPhones, which should put paid to the dreaded cracked display problem. Don't underestimate Apple's work on new 64-bit iDevice processors — the gap between mobile devices and PCs will continue to shrink.

Apple is seriously committed to ensuring your iPhone becomes the only camera you ever need for still or video photography. The company made this clear within its most recent ad, filmed entirely on iPhones; it's also made clear within the recent Burberry fashion shoot. There's an existing market for add-on lenses to improve your iPhone camera, but Apple thinks it can do a better job.

An Android iPhone
No, Steve Wozniak, that's not going to happen.

Source: Computerworld


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