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BLOG: What is Apple working on?

Jonny Evans | Feb. 10, 2014
Pushing back against continued pressure on the company stock price, Apple's Tim Cook's becoming ever more insistent in claiming Cupertino's working on exciting new products, so what are they?

Pushing back against continued pressure on the company stock price, Apple's Tim Cook's becoming ever more insistent in claiming Cupertino's working on exciting new products, so what are they?

What Cook actually said to The Wall Street Journal: "There will be new categories. We're not ready to talk about it, but we're working on some really great stuff."

New categories?

iWatch
The health-conscious iWatch appears to be Apple's biggest product with the company hiring in a range of talent as it works to create a device that will actually be useful to people. It will be nice to carry a well-designed iPhone companion, and the health analysis and monitoring functions could be pretty neat, but will the iWatch play Flappy Birds?

Apple TV
With Sony moving to lose its television manufacturing business it's open to question just how much of an industry there is left in producing new televisions. It now seems increasingly likely Apple intends introducing a set-top box that adds its own software and services alongside those supplied by your cable provider, all through a tasty Apple interface.

The iPen
Products like LiveScribe show the time is right for digital pens. In brief these systems will allow you to write notes on paper in the conventional way, while also inputting those notes digitally using an app on your device, with useful features such as time stamps and voice recording. Recent Apple patents suggest the company is looking at something like this.

Mobile Payments
Apple's iPhone 5S carries a fingerprint sensor and while that's only used to launch your phone at present it's a pretty good way for Apple to trial the tech. It seems clear the company can tie this up with the credit card storage of iCloud Keychain, iBeacon and iTunes payments to deliver its own biometrically secure mobile payment systems. Indeed, this has already taken place within iTunes (reader addition below). Recent rumors lend substance to such speculation.

Wireless/Solar charging
Market rumors suggest Apple's working on wireless and solar charging for its products, principally the iWatch — but does it not also make sense to introduce such technology in its other mobile products and wireless accessories? The company (which features environmentalist, Al Gore on the board) has been working towards this for years.

Content delivery
I've repeatedly talked about Apple's emerging 4K plans. It seems likely these plans will involve offering future 4K movie services through iTunes. That's also going to mean the company shifting a lot of data. I don't know if you've followed the net neutrality debate, but Apple's moves to buy huge amount of bandwidth from network providers should mean iTunes movie services will get the bandwidth they need.

 

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