This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.
The Internet of Experiences
While participants in the IoT tend to focus on "things" - the individual smart devices connected to a network - the Internet of Experiences aims higher, concentrating on what becomes possible when smart devices piggyback off one another's capabilities to create experiences: innovative services that simplify and enhance daily life in ways never possible before. Enabling a tree, for example, to report, "I'm being attacked by caterpillars," which prompts a computer to dispatch a drone equipped to treat the situation. Or a highway to report, "I've reached my carrying capacity," which prompts the rerouting of automobiles onto alternate routes.
Such capabilities, however, only become possible when the maker of one device imagines, anticipates and virtually simulates how it can leverage the capabilities of devices made by others to improve the user's experience. The trick, experience experts say, is to put the user at the center of the solution's reason for being, which is the essence of the Experience Economy.
While giants such as Amazon and Netflix have benefited from the personalisation that digitisation enables - recommendations of other books or movies a customer might like based on past selections, for example - the sensor-laden world of the IoT greatly expands the behavioural and contextual data available to shape and deliver personalised experiences. By enabling their devices to share data with other devices on the network (with the user's permission, of course), and to evolve as the user's needs and wants change, organisations that aspire to the Internet of Experiences greatly enrich the value they can deliver.
Consider, for example, personal health and well-being devices like the Smart Body Analyzer from Withings (Issy-les-Moulineaux, France). It can detect a user's weight, fat mass, body mass index and heart rate, capture room temperature and display air quality, including carbon dioxide levels. Significantly, it can share this data not only with the user and their Withings smartphone app, but with other apps that the user may turn to for weight loss management, fitness tracking, food logging or fertility and pregnancy tracking. The result is the ability to deliver individualised monitoring, goals, tips and coaching to help users reach their personal objectives.
Companies that design for the Internet of Experiences also think not only about what their device can deliver today, but how it can evolve. In the Internet of Experiences, conventional physical products are mere "delivery vehicles," or conduits, for ever-evolving experiences. This transformation is already evident as, increasingly, new or upgraded products arrive in consumers' homes virtually, in the form of ongoing software updates to devices they already own.
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