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Apple's iWatch will impact workforce enablement and customer interactions

JP Gownder (Forrester) | Sept. 10, 2014
Forrester's JP Gownder shares his expectations on the rumoured Apple's iWatch and the impact it will have on the workforce in this blog.

As I&O pros watch tomorrow's news, you should have three things questions in mind:

  • How can iWatch work as a company-owned device? Should we be buying these devices? For which employees? And to do what with?
  • How will I contend with employee BYO iWatches? The likely inflow of BYO iWatches will require a reassessment of existing MDM providers and policies.
  • How can I work with business partners to design new experiences on customer-owned devices? What infrastructure will power the next-generation interactions your company has -- in stores, at point of sale, for mobile marketing -- with customers?

 

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