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Apple introduces new MacBooks with faster processors and longer battery life

Yoni Heisler | June 29, 2016
With improved graphics, better storage system and extended battery life-Is the new Macbook drawing attention?

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

MB 12 rose gold

Apple notebook refreshes aren't announced during special media events anymore, but Apple still knows how to pull a trick or two out of its sleeve when it has to. That said, Apple earlier today quietly announced a compelling refresh to its 12-in. MacBook line.

First and foremost, Apple's new 12-in. MacBook models now sport Intel's Skylake dual-core M processors, an addition that should make Apple's svelte notebook much more energy efficient. On top of that, Apple's MacBook line was also graced with improved graphics performance, faster flash storage and, last but not least, a full additional hour of battery life.

While the dimensions of the refreshed MacBook haven't changed-it's still just 13.1 millimeters thin while weighing in at just 2 pounds-the internals have been beefed up tremendously.

The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 deliver up to 25 percent faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier-from launching apps to opening files.* And now with up to 10 hours of wireless web browsing and up to 11 hours of iTunes® movie playback, MacBook is the perfect notebook for all day, on-the-go computing.

MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-third the size of a traditional USB port. Following the introduction of USB-C on MacBook, the ecosystem of Apple and third-party USB-C accessories has continued to grow, giving users added flexibility and capability.

With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity.

The entry-level MacBook will set you back about $1,299 and features 8GB of RAM and 256 GB of flash storage. And for the first time, there's now a Rose Gold color option for those looking to inject a bit of life into their computing aesthetic.



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