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Malaysia's first integrated ebook service

AvantiKumar | May 2, 2012
Malaysian telco Maxis said Malaysians can use different devices to browse and purchase from more than 300,000 local and international digital books.

Maxis eBook service

PHOTO - Maxis employees explaining the features of Maxis ebooks to members of the media during the launch event at Menara Maxis.




Malaysia's first integrated ebook service, which allows customers to use different devices to browse, purchase and read local and international digital books across devices, is the first in Malaysia, according to Malaysian telco Maxis.

Speaking in mid-April, Maxis vice president and head of product, device, innovation & roaming, T. Kugan, said Malaysians could use a free Maxis application to browse more than 300,000 international and local ebooks from more than 40 categories.

"Maxis ebooks features a user-friendly interface and runs on a cloud-based digital bookstore, where customers can download books for free onto their iPads or Android tablets, anytime and anywhere they want," said Kugan. "For the future, Maxis is working closely with the relevant authorities and bodies to extend the current available ebook selection by offering digital versions of school books for children."

“Maxis has recognised the shift towards digital content and with the launch of Maxis ebooks, we are looking at providing Malaysian readers with the hassle-free experience of browsing, purchasing and reading their favourite local and international books on their tablets or PCs," he said. "This will also provide local publishers, authors and educational institutions with a formidable platform that makes it possible for them to reach a larger audience.”

Kugan said that Maxis ebooks was available on devices using Apple and Android operating systems, such as iPads and Samsung Galaxy tabs, where users can sync their ebooks with up to six of their devices. "The service also allows consumers to build their personal library of favourite titles and includes features like a dictionary, tagging and a notes function. The titles available include books that range from bestsellers and novels to lifestyle and self-help categories."

"Prices for the digital books downloaded through Maxis ebooks range from RM8 (US$2.60) to RM99 (US$32.28) each in local languages including English, BM (Bahasa Malaysia) and Chinese, as well as other international languages. There are also 45 free titles which are available to customers. Purchases will be reflected in customers’ Maxis bills or deducted from their Hotlink accounts."

As an added incentive, customers can download a free ebook from a selection of titles without incurring data charges until 31 May for those who download the books over Maxis’ 3G network. For more information on Maxis ebooks, please visit www.ebuuk.com.my or download the free application from Google Play and Apple’s App Store.

 

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