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FashionLab marries technology with fashion

Nurdianah Md Nur | Oct. 30, 2013
FashionLab uses 3D virtual modeling and collaborative software to improve the designing process and enable fashion designers to create innovative designs

FashionLab logo

Dassault Systèmes recently launched FashionLab, a technology incubator dedicated to fashion designers and stylists, at the FIDé Fashion week in Singapore earlier this month.

Comprising design, simulation and collaboration tools on Dassault Systèmes' 3DEXPERINENCE Platform, Fashion Lab aims to improve the design process for fashion designers. "[FashionLab] empowers designers, inspires creativity and enables them to create innovative designs for their consumers," said Samson Khou, Dassault Systèmes' managing director for Asia Pacific South.

FashionLab is currently working on three main incubation projects.

The first incubation project aims to ease the trend gathering process. Before starting a collection, fashion designers need to have knowledge of the current fashion trends. To help designers quickly collate the relevant information, FashionLab combines the technology from search engine Exa-lead, Dassault Systèmes social network 3DSwYm, and social media analytics dashboard Netvibes. Fashion designers can then use this information to create a virtual moodboard, which helps designers to visualise design concepts and ideas.

The second project uses 3D technology to enable designing or sketching to be done virtually. Jérôme Bergeret, director of FashionLab, Dassault Systèmes, said: "Fashion designers can create an article of clothing directly in 3D by 'clay modeling' the fabric directly on a virtual mannequin." As the software is able to show the exact characteristics/behaviours of each fabric - how it will look like when draped, the silhouette effect it has, etc - designs (or sketches) can now be more precise. It also provides fashion designers with the opportunity to experiment and create innovative designs.  

details of the fabric 
The software will show the exact characteristics of a fabric. 

Improving the online shopping experience
Besides improving the designing process, FashionLab is working to deliver the capability in which customers shopping for clothes online could have the same experience as when they are shopping in a physical store.

Julien Fournie virtual showroom
Julien Fournié's virtual showroom. Click here to view a video of the showroom.

As part of the third incubation project called Luxe Store Experience, FashionLab had designed a virtual showroom project for French fashion designer Julien Fournié. Visitors to the virtual showroom could view Fournié's past fashion shows and collections, as well as chat with other visitors and with Fournié when he is online.

Fournié, who is a strong advocate of FashionLab, believes that FashionLab will "revolutionise collaboration and design in the fashion world" as it addresses the designers' needs and complements their work. 

 

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