PHOTO - (from left) Joel Neoh, vice president & general manager of Groupon Southeast Asia & India presents a cheque from a fund raising deal to Liew Tong Ngan, chief executive officer of World Vision Malaysia.

More than RM110,000 (US$35,138) has been raised in just 12 days by group buying portal Groupon Malaysia in support of World Vision Malaysia's efforts for families and children throughout Asia.

The proceeds will go to families and children throughout Asia in conjunction with the upcoming 30 Hour Famine 2012, which is organised by World Vision, said World Vision Malaysia chief executive officer Liew Tong Ngan.

"With so many children throughout Asia still suffering from malnutrition, the need for support is as important today as it has ever been. We are proud to have had the opportunity to work with Groupon, which has allowed us to generate further awareness as well as meaningful contributions to support the needs of children throughout Asia," said Liew.

"Since the introduction of 30-Hour Famine in Malaysia in 1997, support among Malaysians to those in need have been tremendous with World Vision Malaysia successfully raising millions of ringgit to fund development projects throughout the world," he said.

"Following the significant response that we've seen through Groupon customers alone, we are confident that 30-Hour Famine 2012 will see tremendous support from Malaysians who have, year after year, demonstrated tremendous generosity towards communities in need," said Liew.

"We are overwhelmed with the amazing response from Groupon subscribers who, through campaigns like this, have demonstrated a genuine concern for those in need, wherever they may be in the world," said Joel Neoh, Southeast Asia and India vice president and general manager.

"Through this partnership with World Vision Malaysia, Groupon Malaysia has taken social e-commerce to a new level by not only providing its customers with the best life experiences possible, but also by creating a platform through which they can contribute to a worthy cause and change the lives of children and families in Asia with the click of a button," said Neoh.

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