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Big data, huge opportunity and a threat too

Peter Nalika | Dec. 17, 2012
For any company to be competitive in local or global economies today, it needs to look at big data aspect for its future operations. In other words, what is today's sales data not last month's, what kind of feedback are the sales people bring back to the organization with big data aspects.

For any company to be competitive in local or global economies today, it needs to look at big data aspect for its future operations. In other words, what is today's sales data not last month's, what kind of feedback are the sales people bring back to the organization with big data aspects.

Dannie Stelyn, Intel Corporation General Manager for East and Sub-Saharan Africa says big data is today's biggest single opportunity and a threat too, for any company. "Why is it an opportunity, it increases your top line today, because you will understand what is happening, and make more informed decisions, turns you to be much more agile".

Stelyn notes that definitely big data will give a company an advantage over the competitor for not using it. "However if you ignore it, it will be a big challenge for you since other companies will adopt it".

Meet the new boss

The Wall Street Journal in September this year had an article, "Meet the new boss: Big Data", and it is recognized as a big deal for companies. They will no longer have to rely on executives intel about how successful or not a company will be.

However big data will help you decide which side to go on to business and to realize that consumers are not talking about your company's particular product; of which your future is build on or there is another huge window of an opportunity from your production line.

Big data is the new boss, and it is completely changing how business is being done.

What are companies doing about it?

"We were used to this, being unstructured; we then moved the whole situation where IT has become the business, and extremely dependant on what kind of product companies deliver. Therefore you can no longer be for example in manufacturing industry without your IT environment being in place", says Stelyn. This is the case because the competitiveness of a company's IT environment has a direct effect to its income.

An example of what is happening at BMW, the company's IT used to have 100,000 employees worldwide and so their IT environment had to support these 100,000 people. However this year they have 1 million vehicles that they are now adding as customers to their IT environment.

This because all these vehicles are connected to various IT platforms, by 2015 there will be 10 million connected vehicles which among other data mining features they should be able to upload and pull numerous data to and from the cloud, and by 2018 the company foresees that it will create 1 terabyte of big data in day. So BMW is looking at how it can make use of this data.

 

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