Senior executives at information security (infosecurity) vendor Fortinet announced Tuesday (April 10, 2012) their formal entry to the Cambodian market with what they referred to as "the establishment of a local presence and the appointment of Pacific Tech, a value-added distributor."
According to Fortinet's Regional Channels Manager for Indochina and Country Manager for Singapore, Dennis Aloysius Tan, the decision to launch "full-scale operations" in Cambodia was prompted by his company's belief that Indochina is "the fastest growing area of the Southeast Asian market" and that customers in the country are expected to up their infosecurity standards due to government regulations.
"As the volume of Internet traffic surges, rigorous and coordinated IT security planning will soon become mandatory for enterprises in Cambodia," said Tan. "[And] Fortinet is aiming to be an early advocate for IT security awareness and enablement, raising standards and sharing best practices with organisations in the country."
Tan also expressed confidence in the appointment of Pacific Tech, saying he trusts that the distributor will help Fortinet "establish its brand and build a credible presence [in Cambodia] in the long term."
Fortinet executives said that they have tasked Pacific Tech with identifying "reseller partners with the right security expertise" and building "up a strong channel base in Cambodia" for them. And part and parcel of that is the crafting of "programmes to train, support and motivate resellers to push Fortinet solutions-starting with [the infosecurity vendor's flagship] FortiGate appliances and wireless security solutions-to the target sectors" and the support of "customers across Fortinet's entire product range," they added.